WHAT IS IT?

Naturtint is the leading brand of naturally better hair colour and care products in the UK & Ireland and has been at the forefront of reducing the amount of chemicals in hair colourants for the last 20 years. Free from some of the harshest chemicals traditionally found in hair colourants, Naturtint offers 100% grey coverage, a long-lasting permanent colour and the best cosmetic results. Reflex Semi-Permanent Colours offer an even more gentle hair colouring solution whilst the aftercare and styling products, enriched with organic plant and seed oils and extracts, help maintain the healthy condition of hair and promote a long-lasting colour.

HOW DID WE GET INVOLVED?

Naturtint was the first brand that Blom I Eggi brought to the Icelandic market, having seen first-hand the potential for growth of such a pioneering brand. Starting in independent health food stores, many of which still stock the range today, we are proud to have achieved nationwide brand recognition and incredibly strong brand loyalty. We were also heavily involved in the brands recent packaging refresh – we love to help brands better communicate to their Icelandic consumers.

WHY DO WE LOVE IT?

All 30 shades of the Naturtint Permanent range can be blended with another, meaning users can create an endless spectrum of colours and get really creative! And the new CC Cream is truly a miracle product.